Who We are

About

Systematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as history of electoral participation in previous rounds of elections and learning thereof.

History

ECI’s decision to adopt a sustained and systematic Voters’ Education and Electoral Participation strategy to increase people’s participation in the electoral process got reflected in a range of policy initiatives, programmes and activities, by now known as SVEEP, which has evolved in the three SVEEP phases over the past six years.

SVEEP I (2009-2013)

The seed of SVEEP was born out of managerial underlining of the gaps in registration of citizens as voters and the more glaring gap in turnout from election to election. In India, the turnout had historically stagnated around 55-60 percent, thus leaving out the choices of millions of eligible citizens. This identification was followed by the intellectual understanding that low participation could adversely impact the quality of democracy and there was a need for management interventions to address this problem. There was a small experimental beginning under the banner of IEC activities in 2009, which was subsequently revamped in 2010 and given its present name. This phase spread broadly from end 2009 to March 2013, and covered 17 General Elections to State Assemblies and three revisions of the Electoral Roll in varying geographies, levels of urbanisation, literacy, security and logistics issues.

SVEEP II (April 2013- Till present)

Carrying forward and strengthening the initiatives of SVEEP I, this phase of SVEEP involved a planned strategy for a targeted approach towards meeting the various gaps. There was a structured framework including steps like polling station-wise situation analysis, planning of interventions and implementation, followed by review and evaluation at regular intervals for the entire period. It also included content development for neo-literate and non-literate groups. There was a pronounced emphasis on supply side of SVEEP, particularly in developing facilities at polling stations and on the polling day. The Lok Sabha Elections 2014 have been a major landmark in the history and learning of SVEEP as it also happened to be the focus of SVEEP II. Besides the Lok Sabha elections, it covered ten General Elections to State Assemblies.

SVEEP III (Being undertaken)

After drawing learnings from the historic General Elections to the Lok Sabha 2014, a more robust and in-depth plan is being undertaken for the next phase of SVEEP. Enhanced interaction with the citizens through social media, online contests and voters’ festivals; awareness about new initiatives of linking EPIC with AADHAAR and National Voters’ Service Portal; a regularised yearly plan of activities form a part of this phase. In addition to target groups of women, youth, urban voters and the marginalised sections, inclusion of groups like service voters, NRIs, persons with disabilities, prospective voters/ students is of primary focus. Greater synergy with partners, micro surveys, integration of electoral education with academic curriculum are other key to SVEEP III plans.

Approach

SVEEP has grown into a strategic, scientific, systematic and synergistic initiative through a dedicated leadership and teamwork. It works on a three-pronged strategy of

After assessing the electoral participation trends during previous electoral cycles in a specific region through situation and gap analysis, SVEEP plans are chalked out and implemented through the Chief Electoral Officers in the States and Union Territories and the District Election Officers in the Districts. Targeted interventions are implemented thereafter, and initiatives strengthened with partnerships and collaborations.

Components
SVEEP is designed to address gaps in two phases:

  • the pre-poll phase (registration of voters) and
  • the poll phase (turnout of voters to cast their vote)

This is achieved through:

  • Situation Analysis
  • Planning & Strategy
  • Partnerships & Collaborations
  • Implementation - Information-Motivation-Facilitation (IMF)
  • Monitoring & Evaluation

Sveep Action Plan

Taking pledge of voters during SVEEP activities and sending bulk SMS to them as acknowledgement

SVEEP Action Calendar

Football

Konthoujam AC Vs Patsoi AC

Public Medical Camp

Venue: Patsoi Part-IV Football Ground

Camp Office

Venue: SDO Patsoi

Biometric Enrollment

Venue: Patsoi Part-IV Football Ground

Football

Sekmai(SC) AC Vs Patsoi AC

Public Medical Camp

Venue: UPI, Lamdeng Khunou Ground

Camp Office

Venue: SDO, Lamsang

Biometric Enrollment

Venue: UPI, Lamdeng Khunou Ground

Football

Thangmeiband AC Vs Keishamthong AC

Public Medical Camp

Venue: Thau Ground

Camp Office

Venue: SDO, Lamphel

Biometric Enrollment

Venue: Thau Ground

Football

Langthabal AC Vs Wangoi AC

Public Medical Camp

Venue: Lilong Nagar Panchayat Community Hall

Camp Office

Venue: SDO, Wangoi

Biometric Enrollment

Venue: Lilong Nagar Panchayat Community Hall


Best Short Video
on Ethical Voting


Painting competition
on Ethical Voting


PwDs voters' related Slogan Competition

Football

DEO Imphal West Team Vs Maniwood Team

Public Medical Camp

Venue: KRYSPA Ground, Naoremthong Khumanthem Leikai

Camp Office

Venue: SDO, Patsoi

Biometric Enrollment

Venue: KRYSPA Ground, Naoremthong Khumanthem Leikai


Poster Campaign
within the jurisdiction of
Imphal West


Cycle Rally
on theme
Low Voter Turnout


Marathon Race
on theme
No Voter Left Out

Training Action Plan

Under Construction
Under Construction

Our Focus Area

It is the right to vote that guarantees an equal status to all citizens. SVEEP educates the uninformed, includes the marginalised, stirs the complacent and lends support where needed for enhanced electoral participation. Some of our focus areas and target groups are:

  • Women
  • Tribal communities
  • Migrant groups
  • Differently abled persons
  • Non Resident Indians
  • Youth
  • People in difficult regions
  • Labourers
  • Homeless population
  • Prospective Voters/ Young Students
  • Urban population
  • People in extremism affected areas
  • Senior citizens
  • Service Voters/ Defence Personnel

  • Message from CEO, Manipur
  • Message from Joint CEO, Manipur
  • Message from Addl CEO, Manipur
  • Message from OSD(Election), Manipur
  • Demonstration on VVPAT
  • Awareness Election 2017
  • SVEEP Icon Rangilal Message
  • SVEEP Icon Bishesh Message
  • SVEEP Icon Tonthoi Message
  • SVEEP Icon Rewben Message
  • SVEEP Icon Mandakini Message
  • SVEEP Icon Mangka Message
  • SVEEP Icon Rahim Message

Meet the Team

Chief Electoral Office
Manipur

Contact Form

Our Address

CEO, Manipur
Lamphelpat, Imphal West
Manipur, 795001
P: +91 385 2450140

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